Transforming the relationship with HCPs
Veeva Approved Email transformed the way the Life Sciences industry communicates with healthcare professionals (HCPs). Instead of unsegmented mass campaigns, reps can now send personalized, fully regulatory-approved emails straight from the CRM.
The structure of a successful Approved Email
1. Subject lines that earn clicks HCPs receive dozens of emails every day. Avoid generic subjects like "News about Product X". Use questions that spark curiosity or address a specific clinical pain point.
2. Responsive design (mobile-first) More than 65% of physicians read email on their phone between appointments. If your Approved Email is not responsive and easy to read on a small screen, it will be deleted in under 2 seconds.
3. Integration with Vault PromoMats The greatest advantage of Approved Email is compliance. Make sure text and image fragments are properly linked to Vault PromoMats, so that any update to the source document is automatically reflected in the CRM.
Personalization at scale
Using personalization tokens is mandatory. But do not stop at {{user_name}}. Use HCP data integrations to reference recent visits or prescribing preferences, making the communication genuinely relevant.